AI strategy with operational teeth
Find the work that matters, define the operating model, and shape an AI roadmap leaders can stand behind.
Madrid, Spain · Global logistics
Make AI
move the real world.
I lead digital transformation at the point where strategy meets operations—turning AI ambition into trusted, adopted systems that make work faster, clearer and more valuable.
AI & Digital
Transformation Executive
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01 / Perspective
Technology only creates value when people choose to use it.
I build the bridge between commercial reality, operational teams and technology. The goal is never “AI for AI’s sake”—it is a better decision, a cleaner handoff, a more resilient operation.
02 / What I deliver
Transformation that
travels beyond the pilot.
Automation that removes friction
Redesign manual, high-volume workflows into reliable digital pathways—from a mailbox to a business system.
Adoption people can trust
Make change practical: shared language, meaningful governance, simple experiences and visible early wins.
03 / Selected transformation work
From complex handoffs
to confident flow.
Examples of the kind of problems I like to solve: useful, repeatable improvements that give teams time back for higher-value work.
01
Intelligent workflow design
Order-to-system automation
Transform unstructured transport requests into structured, ready-to-process data—connecting people, AI and core operations without adding another manual touchpoint.
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02
Straight-through processing
Status updates without re-keying
Move high-volume shipment updates from spreadsheets into a trusted system flow, with automatic confirmation and a clear exception path for people.
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03
Enterprise adoption
AI that earns a place in daily work
Turn opportunity into a responsible, scalable capability—aligning business priorities, data, technology, risk and frontline adoption.
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Leadership profile
A translator
between possibility
and progress.
My work sits where business transformation, IT leadership and enterprise AI adoption overlap. I bring an operator’s mindset: understand the workflow, earn trust, deliver change that sticks.
04 / CV highlights
Built in operations.
Focused on what’s next.
2011—Now
DHL
IT, transformation & operational leadership
Growing a career in global logistics through business-facing technology, process improvement and transformation leadership.
Today
Enterprise AI
AI & Digital Transformation Executive
Leading the conversation from AI potential to adoption: strategy, governance, enabling technology and value in everyday work.
Education
Rotterdam School of Management
Erasmus University alumni
Continuous learning with an international business perspective, grounded in the realities of transformation.
05 / How I work
Three principles,
one standard: make it real.
- 01
Start where value is visible
Choose a problem people feel today. Momentum starts with relevance.
- 02
Design with the people doing the work
Adoption is designed in, not added at the end.
- 03
Build trust into the system
Clear ownership, sensible controls and a transparent path for exceptions.
Available for the right conversation
Let’s build what
comes next.
For AI, technology or transformation leadership opportunities in Spain and internationally.
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